$`formula:` purchase ~ floorsz + unemploy + prof Call: glm(formula = poiformula, family = "poisson", data = spdata) Deviance Residuals: Min 1Q Median 3Q Max -444.14 -65.90 -7.63 53.02 330.48 Coefficients: Estimate Std. Error z value Pr(>|z|) (Intercept) 9.993e+00 1.031e-03 9694 <2e-16 *** floorsz 7.750e-03 3.133e-06 2473 <2e-16 *** unemploy 4.054e+00 7.398e-03 548 <2e-16 *** prof 2.298e+00 1.592e-03 1444 <2e-16 *** --- Signif. codes: 0 ‘***’ 0.001 ‘**’ 0.01 ‘*’ 0.05 ‘.’ 0.1 ‘ ’ 1 (Dispersion parameter for poisson family taken to be 1) Null deviance: 10099368 on 315 degrees of freedom Residual deviance: 2984527 on 312 degrees of freedom AIC: 2988852 Number of Fisher Scoring iterations: 4